"Perk & Sip"®
BRAND IDENTITY PROJECT
"More Than Just Coffee, It`s Community"
Concept Overview:
"Perk & Sip" is a charming and inviting coffee shop project that combines simplicity with a touch of whimsy.
The design of the project is characterized by its simplicity and lightness, reflecting the warm and welcoming atmosphere that this coffee shop aims to create.
Signature Characters:
One of the standout features of "Perk & Sip" is its branded illustrations. These illustrations depict a barista in a unique and exaggerated three-dimensional style. The barista is shown preparing coffee in various styles, creating a sense
of artistry and craftsmanship associated with each cup served.
Our Vision:
Overall, "Perk & Sip" promises a delightful and friendly coffee experience, where every cup of coffee is thoughtfully prepared and served in a welcoming environment. The combination of simple yet distinctive design elements
and the whimsical barista illustrations make "Perk & Sip" a coffee shop project that stands out in the crowded world
of coffee culture.
Graphic designer and illustrator
Sophia Oswald
2023
